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I think this is very important for the market they're targeting as well (people on food stamps). An often overlooked aspect of poverty is how time consuming it
by 14113 12y ago
I think this is very important for the market they're targeting as well (people on food stamps). An often overlooked aspect of poverty is how time consuming it is. Instead of clocking off work at 5, going home, cooking and relaxing, you've got to work multiple jobs, leaving far less time to cook, and far less incentive to cook well. This leads to a downward spiral of overspending on faster to prepare, but more expensive food (e.g. fast food, ready meals), and thus a relative loss of income.
- VLM 12y agoThat is a very popular and heavily promoted belief for cultural reasons. And of course people like that DO exist. None the less, the "big news release" late last week / early this week was 1 in 5 American households have no one living in the household who is currently employed. At all. And labor force participation rates as a percentage of population, and adult labor force population, continue to crash from a peak a long time ago. Of the households where at least someone in them is employed, not all have multiple full time jobs etc. And at the higher end I can afford the leisure time / I enjoy cooking to my specifications and tastes. So figure an absolute minimum of 1/2 the population could participate in slow cheap cooking, which is a large target market. There are people in a hurry. There is also a statistically provable much larger group who given the choice of starvation or homemade bread from scratch clearly have the time and motivation, although maybe not skills, to make homemade bread from scratch. They'd be better off eating a salad anyway, but you get the idea. It is highly likely that the two groups need two cookbooks. Someone poor and in a hurry needs to buy a $10 slow cooker, that is something I can say from experience.
- panzagl 12y agoThis cookbook seems ideal for someone on retirement or disability benefits.
- hahamrfunnyguy 12y agoIt just takes more planning ahead if you have a busy schedule. Stews and the like are pretty easy to make in a large batch or slowcooker.