this may sound bumb, but ... with all the designy ui and pristine graphics and all... after staring at it for 10 seconds I still have no idea what is this all a

this may sound bumb, but ... with all the designy ui and pristine graphics and all... after staring at it for 10 seconds I still have no idea what is this all about. Everything is way too spaced out and I need to dig deep. For most users these days means they simply leave your site.