4 ms·
Ad Industry Will Soon Unveil a Do Not Track Browser Solution
- dredmorbius 13y agoI'll see that when I believe it. Counterproposal: there are two primary modes of advertising. 1. Brand awareness and signalling. The key element here is ubiquity, that is, the extravagence of your ad spend is the message, and the waste is the key part. The message transmitted is "this is a solid, reputable, and highly profitable brand". Or in the words of Davis, et al: “It is not so much the claims made by advertisers that are helpful, but the fact that they are willing to spend extravagant amounts of money on a product that is informative.” Not my idea, it's from Don Marti's "Targeted Advertising Considered Harmful": http://zgp.org/targeted-advertising-considered-harmful/ http://zgp.org/targeted-advertising-considered-harmful/ 2. Detecting intentionality and delivering optimality. There are relatively few times when I'm actually receptive to online advertising. And at those times, I run into the obverse problem: the content presented is copious but the information presented is sparse. Most critically, I've yet to encounter an online shopping or search interface which can perform the primary function of a semi-competent sales clerk: to register what I don't wan't and am not interested in, and provide me with a "dismiss with extreme prejudice" option. Stop showing me chargers when I'm looking for a cheap laptop. Stop showing me deck chairs when I'm searching for a desk chair. Stop showing me low chairs when I'm looking for a drafting chair. Stop showing me backless stools when I want one with a back on it. Etc. Or: Why don't search engines simply ask for the appropriateness of a given result and modify the result set accordingly? Addressed in greater length here: http://redd.it/24107v http://redd.it/24107v