> I don't see why they would release it as a product for free (even if they came up with something solid) Brand perception is huge thing! Twitter can heavily p

> I don't see why they would release it as a product for free (even if they came up with something solid) Brand perception is huge thing! Twitter can heavily push brands towards improving the positive sentiment by promoted & recommended campaigns. Giving a Free tool to Tweeps is a great way for lead generation and getting people bought into sponsored tweets, hashtags etc.