I see a few things holding it back right now and once they are dealt with, online journalism can move on. 1) The big content providers have much of the establi

I see a few things holding it back right now and once they are dealt with, online journalism can move on. 1) The big content providers have much of the established talent sewn up in contracts. 2) There is no single go-to place for content, like there is for music (itunes). 3) The current newspapers and magazines still think of themselves as content distributors rather than content providers. If you are a developer or advertiser, sure you can rig up advert auctions and RSS feeds, but the average user, just wants to read an interesting piece and needs a central place to go look for it. A new paradigm would involve content-makers who are organizations and freelancers. We will always need organizations to front money for expensive journalism, and to provide some journalists who need the security, with a steady paycheck. In the future, if journalists work for someone, it will be a virtual newspaper with no delivery network of their own, and which only exists as a brand.