"Don't be evil" It is a beautiful peace of rhetoric. Yet I wonder, about its effectiveness/achievement inside Google in last 5 years since its inception. Perh

"Don't be evil" It is a beautiful peace of rhetoric. Yet I wonder, about its effectiveness/achievement inside Google in last 5 years since its inception. Perhaps its because, don't be evil translates to, a middle ground always. Its almost like trying to keep your company on 0-loss/0-profit. That is not a great place to be, because you fall from grace easily. "Be more good than evil" anyone?