This reminds me of a true story I once read about the best car salesman in the country at the time. Single handedly he was selling more than some not-so-small e

This reminds me of a true story I once read about the best car salesman in the country at the time. Single handedly he was selling more than some not-so-small entire dealerships. The difference was his incredible focus and approach to even the tiniest detail that could help a sale and willingness to try new things. One thing that stands out in my memory about this was the fact the he made sure he always had 3 (!) pens for the customer to sign the sales agreements. Just in case 1 pen stopped working and the backup pen malfunctioned. He brought this sort of laser focus to absolutely every aspect of the business. How many salesmen would have a spare pen, already in place, let alone 2 spares. How many would even have thought about it and what the right number might be? Focus, attention to detail and continuous innovation.