Coaching and guidance can, however, support new users on both sides of the table during their initial attempts and providing (or purchasing) contracted services

Coaching and guidance can, however, support new users on both sides of the table during their initial attempts and providing (or purchasing) contracted services. You only gain that experience by having the opportunity to practice. Likewise, Betatype won't keep lasting customers if the experience working with the community of developers is dissatisfying or contentious.