I know the guys and gals at ustwo. They're a bunch of passionate, talented, hardworking people with minds that stretch a bit further ahead than the average tech

I know the guys and gals at ustwo. They're a bunch of passionate, talented, hardworking people with minds that stretch a bit further ahead than the average technologist. They're internet surrealists (just check out Rando). One of their leaders (https://twitter.com/millsustwo https://twitter.com/millsustwo) is insane in the same way that Salvador Dali was. This is most definitely they did for fun in their off hours (and surely not a "startup" - ustwo is an ad agency), and got caught up in the excitement. And when they realized that actually, the one entity artists can't fuck with are copyright, they backed down. All the best to them! May the writer of this slightly arrogant TC piece have stale toast for breakfast tomorrow!