Don't judge a ad platform by it's ability to get clicks. What's important is it's ability to drive business for companies. E.g. I'll happily pay $100 per click

Don't judge a ad platform by it's ability to get clicks. What's important is it's ability to drive business for companies. E.g. I'll happily pay $100 per click for if traffic has 50% conversion for a product that has a 1 year profit of $300. If conversion is 0.1% like some apps I'll still buy traffic but bid $0.20 for clicks. Even if the app has 10 times the clicks they will not earn as much as FB. Linking the right ads to the right people is the key for value/profit.