Well, in a blind tasting it's much more likely that the judges will describe the quality of the wine itself. Otherwise the appearance of the wine and the bottle

Well, in a blind tasting it's much more likely that the judges will describe the quality of the wine itself. Otherwise the appearance of the wine and the bottles make a difference. This holds true for any product and companies spend tons of money finding ways to optimize their packaging to "enhance" the perceived quality of their product.