Start with a note memo. Boil down to 140 chars, tweet it and see if I get engagement. Outline. Research for related writing. Write too much against outline. Edi

Start with a note memo. Boil down to 140 chars, tweet it and see if I get engagement. Outline. Research for related writing. Write too much against outline. Edit to 500 words. Add links. Promote on Twitter, Facebook.