3 ms·

The stock split has the potential to reduce trading costs (stuff to do with tick size, and odd lots) etc... http://www.kelley.iu.edu/cholden/Stock%20Splits%202

• mathattack 12y ago
  Exactly. There used to be larger trading cost discrepancies when you weren't trading in lots of 100. (The per trade cost from brokerages were higher) Now the issue is that you can get steered to paying full bid-offer when you shouldn't need to. The writer is very good at cutting through the clutter on issues like this.
• smackfu 12y ago
  Right, but what is the benefit to Apple of reducing those costs? Maybe they save money when they are doing stock buybacks?
  • aet 12y ago
    The stock become more attractive to hold