You can actually purchase Rust-Oleum's NeverWet in stores now: http://www.rustoleum.com/en/product-catalog/consumer-brands/neverwet/neverwet-kit http://www.rust

You can actually purchase Rust-Oleum's NeverWet in stores now: http://www.rustoleum.com/en/product-catalog/consumer-brands/neverwet/neverwet-kit http://www.rustoleum.com/en/product-catalog/consumer-brands/... It's not perfect - limited lifetime etc., but there are ways around that (re-applying annually?). In general though, the reason you haven't seen these much is that it just takes a while to get from the lab to market!