They're trying to build up their brand the same way as Apple - with big bang launches and limited sales. It sort of created a buzz in Singapore and Hong Kong.

They're trying to build up their brand the same way as Apple - with big bang launches and limited sales. It sort of created a buzz in Singapore and Hong Kong. Lots of people were talking about this super cheap high spec phone that sold out in minutes. Who knows if it will pay off in the long run, though.