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It's all about branding. So far there is not a single Chinese company that has been able to build up their own brand from scratch to become a leader in the cons
by julianpye 12y ago
It's all about branding. So far there is not a single Chinese company that has been able to build up their own brand from scratch to become a leader in the consumer space.
The strategy therefore is to buy out established Japanese and European companies for their brand value - but none of these candidates have the reputation and brand capability to get even close to Apple or Google.
- assafs 12y agoWhat about Lenovo? There is quite a non-trivial number of Chinese firms that have managed to do so, but admittedly not in the consumer space.
- rahimnathwani 12y agoLenovo didn't do it from scratch. Lenovo bought IBM's PC business.
- vidarh 12y agoLenovo had a quite well known brand before they bought IBM's PC business. It was what made them enough money to buy IBM's PC business.
- crdoconnor 12y agoThey're trying to build up their brand the same way as Apple - with big bang launches and limited sales. It sort of created a buzz in Singapore and Hong Kong. Lots of people were talking about this super cheap high spec phone that sold out in minutes. Who knows if it will pay off in the long run, though.