Here is the problem with valuing a business like this... It's my business so I know that revenue has actually risen year-on-year since I set it up (and on just

Here is the problem with valuing a business like this... It's my business so I know that revenue has actually risen year-on-year since I set it up (and on just looking is actually $9,000 a year) So for me, I know that I couldn't take less than $40k for it. Since I'd never earn anything like that return on that amount of money elsewhere, even assuming revenue sits static for 5 years. On the other hand, who in their right mind would pay that with nothing but some Adsense numbers and Google Analytics to go on. So to answer your question "What do I expect to get for it?" Nothing - I don't actually expect anyone to pay what I'd sell it for. And so I'll probably keep it forever. The only situations that I can see panning out are a) someone buying it for a brand (unlikely) b) an established player buying it for the traffic and SEO reasons (a good move IMO) c) someone with plans to monetize and/or grow it in different ways or d) a fund is established which buys up all these scrappy little sites, monetizes and maintains them, and earns a steady 20% return for its investors. I'd actually be very interested in working on d) if anyone wants to get in touch.