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It's actually pretty simple to A/B test on App Store apps: 1. Prepare two versions of each feature you want to test 2. Generate random integer on first launch
by ryanpetrich 17y ago
It's actually pretty simple to A/B test on App Store apps:
1. Prepare two versions of each feature you want to test
2. Generate random integer on first launch
3. Save to NSUserDefaults
4. Present A/B based on the value of a particular bit in the random integer
5. Collect statistics and send back anonymously via NSURLConnection
Question is probably better suited to StackOverflow