Something really interesting (and relevant) is that in cases where a redesign makes an interface markedly easier, it can still perform less favorably simply bec

Something really interesting (and relevant) is that in cases where a redesign makes an interface markedly easier, it can still perform less favorably simply because people liked knowing how to do something that most people couldn't (i.e. using said interface). Take Ideo's redesign of the Bloomberg example, for example. http://www.ideo.com/work/bloomberg-terminal-concept http://www.ideo.com/work/bloomberg-terminal-concept