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I have to wonder - is this a Starbucks promotional piece? Why is a Starbucks gift card so effective? Why is a Starbucks cafe the perfect place to study these ki
by dtf 12y ago
I have to wonder - is this a Starbucks promotional piece? Why is a Starbucks gift card so effective? Why is a Starbucks cafe the perfect place to study these kinds of interactions? Is the Starbucks brand something that we, as readers, need to connect in our minds with the core company concepts of conviviality and happiness? Would sponsoring a scientific study help with this? Or am I just too cynical for this world? Maybe I need a latte to calm down.
- axanoeychron 12y agoI assumed that the study was targeting people who have the routine of commuting and getting a takeaway coffee near the workplace. I could be wrong but it should equally apply to any other coffee shop in a location near offices and public transport (like a metro).