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Before Bezos settled on the name Amazon, he wanted to call it Relentless. In fact, the domain http://www.relentless.com http://www.relentless.com still leads to
by hawkharris 12y ago
Before Bezos settled on the name Amazon, he wanted to call it Relentless. In fact, the domain http://www.relentless.com http://www.relentless.com still leads to Amazon. That fact seems indicative of his leadership style, in light of this article.
- turar 12y agoThe company's lore is that it was originally called Cadabra.com (as in abracadabra). But then people were confusing it with cadaver, so it was changed to Amazon.