Is it that they don't properly understand the benefits of switching on their productivity, or that they just don't think the productivity gain will be large eno

Is it that they don't properly understand the benefits of switching on their productivity, or that they just don't think the productivity gain will be large enough to justify the switch? If it's the former, then yeah, a logical explanation might help, but the latter seems a bit more subjective, and it's possible they just see their current workflow as completely adequate. Quantifying productivity gains is tricky, and the "if it ain't broke, don't fix it" philosophy has some merit.