I still disagree. If there are only two letters, than, sure, the relative quality of them will dwarf the influence of the name. But if there are thousands of l

I still disagree. If there are only two letters, than, sure, the relative quality of them will dwarf the influence of the name. But if there are thousands of letters, assigned randomly, the Law of Large Numbers does its magic. No name gets assigned significantly lower or significantly higher quality letters than the average. (something like that could happen, but the odds are small enough to be ignored). http://en.wikipedia.org/wiki/Law_of_large_numbers http://en.wikipedia.org/wiki/Law_of_large_numbers