Definitely an interesting idea, retaliating in the same spirit. But would it help Netflix? Switching costs for ISPs are higher than switching costs for streamin

Definitely an interesting idea, retaliating in the same spirit. But would it help Netflix? Switching costs for ISPs are higher than switching costs for streaming services (like Netflix or Amazon), not just in terms of dollars but time and hassle. I don't know that many people would be willing to switch ISPs just because Netflix costs a bit more. And in some areas, Comcast is the only ISP. Nothing spurs innovation more than a challenge. Maybe we'll see it with large-scale peer-to-peer technology that Netflix may help innovate to respond to higher streaming costs, or it may be an opportunity for an different ISP model to enter the market or expand their existing footprint (like Google).