Personally, I don't feel like the Amazon store is at all it's main long term product. Amazon Web Services, the Kindle, the culture it has built to consistently

Personally, I don't feel like the Amazon store is at all it's main long term product. Amazon Web Services, the Kindle, the culture it has built to consistently create success. I could be wrong but I'm willing to bet on their ability to twist and turn in the face of market forces more effectively than their peers.