Right now, instead of split testing, do usability testing. Get 5 to 10 people who are close to the kind of people you expect to be visiting your website (or buy

Right now, instead of split testing, do usability testing. Get 5 to 10 people who are close to the kind of people you expect to be visiting your website (or buying from you), and ask them open-ended questions. Believe me, at the stage you're in, you'll learn far more than whatever split-testing you can do right now. Here are a few questions I could think of (in no order): 1) On a previous visit to the website, you saw a bookshelf that was in the form of a bent arrow. What would you do if you wanted to buy it now? 2) If you wanted to keep up with all the new products on Wannity, can you find a way to do that? 3) Why would you not share a product you like in Wannity on your social networks? 4) What could be made better about the Checkout process? 5) Why would you not buy from Wannity? Also, one small issue: I can't see the complete form in 1366 x 768 (http://puu.sh/8nkKK.png http://puu.sh/8nkKK.png). If most of your buyers/visitors are on larger heights, you're good. Else maybe a bit of restructuring is in order.