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This catch-22 applies across the government-aerospace interface surface. I used to intern for a company trying to break into aerospace software---not hardware,
by fixermark 13y ago
This catch-22 applies across the government-aerospace interface surface.
I used to intern for a company trying to break into aerospace software---not hardware, just tracking and modeling. At the time, they faced a nearly-vertical climb into the market to get around the big names in aerospace; they couldn't sell to them directly (the people involved in the purchasing decisions were the people who would be getting downsized if the software proved to be as good as advertised) and they couldn't sell to the Air Force (it's basically nearly impossible to get into an AF contract cycle if you haven't been in an AF contract cycle).
Their break-in point was the US Army; at the time, the Army had a relatively small air asset capability (relative to the other branches), but a sudden need to know what was up with the GPS constellation AT ALL TIMES relative to their land and air deployments. The company was able to get face-time with the Army reps because the regular aerospace names wanted to sell them software that came at a price-point that usually bundled a shiny new fighter jet or stealth asset with it, and they weren't willing to drop their prices because they didn't want their regular Air Force customers asking "Why is the Army getting this software for a tenth of the up-charge you quoted us when we closed this whole contract last year?"
Sadly, that was years ago and I have no idea of the shape of the market now. My only other data point is the portrayal of the aerospace industry in the movie _The Aviator_ and the observation that it hadn't changed much between then and the early-21st century. ;)
- BrandonMarc 13y agoFunny you should mention ... that nasaspaceflight forum has commenters saying the same thing: I guarantee there will be a congressional committee hearing about this very soon. Reminds me of what Howard Hughes had to go through to break Pan American Airways' legal designation as the United States' sole international carrier. Most portray Elon M. as a the new "Steve Jobs"; wrong I live in Nevada and an early study was of Howard Hughes. Elon M. is a modern day Howard Hughes. Once you understand that, things fall into place.