Why so much theories and effort to make eating alone look like something superior? I like eating alone since always, because I like to be kept to my own to thi

Why so much theories and effort to make eating alone look like something superior? I like eating alone since always, because I like to be kept to my own to think. I need some time alone, only and usually my ipod. It is just a particular need, not a character trait that make me superior, cool, interesting, etc. I understand why a company (or a industry) would want to make some kind of consumism look like a status indicator - I surely understand why that particular restaurant would want that. But why some journalists also are always trying to dictate where status come from?