> Unfortunately, my memory is failing me, but if anyone knows of the paper - or an article or paper along these lines - please feel free to contribute I believ

> Unfortunately, my memory is failing me, but if anyone knows of the paper - or an article or paper along these lines - please feel free to contribute I believe it's normally referred to as the "Substitution effect", there's a paper by Gollwitzer et al called "When Intentions go Public"[1] that might be the one you're thinking of? [1] http://www.psych.nyu.edu/gollwitzer/09_Gollwitzer_Sheeran_Seifert_Michalski_When_Intentions_.pdf http://www.psych.nyu.edu/gollwitzer/09_Gollwitzer_Sheeran_Se...