This has been available in the UK for a while (on Virgin Media TiVo boxes, the only cable supplier here). I don't have a Netflix subscription so I haven't trie

This has been available in the UK for a while (on Virgin Media TiVo boxes, the only cable supplier here). I don't have a Netflix subscription so I haven't tried it properly, but the integration with TiVo is good. If you're browsing an actor and find a film, as well as any upcoming TV showings it will give you the option to launch it from Netflix. It's obviously a big move away from the major TV channels, but (in the UK at least) I think the big money is in the sports channels and Netflix isn't competing with them there.