Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need. – Tyler Durden, Fight Club That's an awesome quote. Persona

Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need. – Tyler Durden, Fight Club That's an awesome quote. Personalized ads (retargeting etc are even worse). I didn't realize this before I worked for an ad network. Once I understood how retargeting works (and also after implementing a humble feature), I realized how unethical it is to constantly tempt the user to buy something he or she can not afford or even if she can afford it, the money she could have put to better use by saving. I resigned from that company after a short stint even though it had a great work culture, great team etc. But had they offered me some crazy stock options, may be I wouldn't have had the moral courage to quit, with an underwater mortgage and financial insecurity.