The actual number of phones to be smashed is probably statistically insignificant compared to the number dropped and broken each day - I suspect there are more

The actual number of phones to be smashed is probably statistically insignificant compared to the number dropped and broken each day - I suspect there are more than 100 dropped/cracked/unusable phones daily here in the Chicago area. The bigger issue for me is that this is effectively really only available to people who either have another phone available for use or who can do without a phone for several days ("After your submission has been reviewed and accepted, you should have your new OnePlus One in approximately 48 hours." but there's nothing about how long they're going to take to review submitted videos). They also want to be sure you're not smashing an older phone - they have a fairly limited list which looks like it's all current high-tier phones, so if you're using a slightly older one (e.g. Nexus 4, HTC Amaze) it's not listed. I'm not familiar with all the phones on their list, so this may also be related to screen size - only larger phones need apply since the OnePlus One is a phablet?