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A clever piece of marketing. The hip trend is away from IPAs and towards Belgians, specifically Quads. In this article I learned that Jim Koch, founder of Sam A

A clever piece of marketing. The hip trend is away from IPAs and towards Belgians, specifically Quads. In this article I learned that Jim Koch, founder of Sam Adams is sick of IPAs and wants a good Belgian(he's hip kids!). Sure enough, his company makes a Quad and a stout! Man, Sam Adams is cool again!

rvkennedy 12y ago
I feel a bit gutted that Sam Adams wasn't founded by, you know, Sam Adams.
nkozyra 12y ago
Well they also make about 10 variants on IPAs. I'd say the "hip trend" is (and has been) toward lactics/sours/reds and I don't think Sam Adams has anything invested in that yet.