Let me say up front that none of this is a criticism of Phil Schiller. Just the opposite in fact. But the bottom line is Mr. Schiller is a downright brilliant

Let me say up front that none of this is a criticism of Phil Schiller. Just the opposite in fact. But the bottom line is Mr. Schiller is a downright brilliant marketer (he’s Apple’s highest ranking Marketing executive for God’s sakes) and marketing is all about getting people to think what you want them to think. More importantly Marketing is not about setting corporate policy (though I’m sure Mr. Schiller has the ear of Steve Jobs in a way that very few others do). I guess what I’m saying is when you’re thinking exactly what someone as good as Mr. Schiller wants you to think you have to ask yourself whether it’s their marketing skills leading you there or whether something is actually happening. What I see right now is a few well placed communications but no real change in Apple’s overall policies.