Another guy interviewed him on reddit in 2011: http://www.reddit.com/r/beer/comments/m6kpl/so_i_went_out_and_interviewed_jim_koch_from_sam/ http://www.reddit.co

Another guy interviewed him on reddit in 2011: http://www.reddit.com/r/beer/comments/m6kpl/so_i_went_out_and_interviewed_jim_koch_from_sam/ http://www.reddit.com/r/beer/comments/m6kpl/so_i_went_out_an... "To be honest, I think when we were talking to him, he was already few drinks in. But yes he is a very nice man, he was joking with us and stuff."