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Phil Schiller Is A Man On A Mission: To Save The App Store
- ErrantX 17y agoThis is a great thing for Apple if he's really planning to get stuck in and fix it. He is the guy who saved several of Apple's products and created some of the viral/classic brands. I've always thought Schiller is as, if not more of, an important part of Apple's success as Jobs.
- TomOfTTB 17y agoLet me say up front that none of this is a criticism of Phil Schiller. Just the opposite in fact. But the bottom line is Mr. Schiller is a downright brilliant marketer (he’s Apple’s highest ranking Marketing executive for God’s sakes) and marketing is all about getting people to think what you want them to think. More importantly Marketing is not about setting corporate policy (though I’m sure Mr. Schiller has the ear of Steve Jobs in a way that very few others do). I guess what I’m saying is when you’re thinking exactly what someone as good as Mr. Schiller wants you to think you have to ask yourself whether it’s their marketing skills leading you there or whether something is actually happening. What I see right now is a few well placed communications but no real change in Apple’s overall policies.
- mhb 17y agoSchiller. Marketing. Funny. http://dictionary.reference.com/browse/shill http://dictionary.reference.com/browse/shill
- dejb 17y agoThe only way to save the App store is to kill it's monopoly.
- absconditus 17y agoDoes the App Store really need saving? I still have yet to hear any complaints from anyone other than a handful of geeks. Before anyone throws a fit, yes, there may be some issues which need to be resolved, but I think the headline for this article is a bit ridiculous.