Our early adoption tendencies pair with a tolerance to nerd out over multiple competing systems. Studies have in the past suggested the average smartphone user

Our early adoption tendencies pair with a tolerance to nerd out over multiple competing systems. Studies have in the past suggested the average smartphone user only uses a few (5, 6?) apps that they've downloaded with any sort of regularity, the idea being they just don't have the time, patience or desire to check in on 6 different social location-aware deal apps. Facebook is, generally, a better experience for a person that wants to keep up with their friends, because posting, discovering others' posts, organizing groups, having get-togethers in real life are quicker, simpler, easier for the general user. So they'll ignore Google+ because they don't need that second social network if Google+ comes in second. Which, for that persona, it really does.