I think the point is less about competitive advantages, and more that time is never irrelevant. What you want to maximize is, as it were, the area under the cu

I think the point is less about competitive advantages, and more that time is never irrelevant. What you want to maximize is, as it were, the area under the curve on the time-value graph. That means delivering a reasonable amount of value as soon as you can is going to be a better strategy than delivering no value for a longer time while you try to perfect things, then eventually delivering more value. And since it's always a moving target, getting something that works "well enough" and then moving on to the next thing will always keep you ahead of people polishing their gleaming cube of perfection for ever more marginal returns.