Google+ is in this weird place between Facebook and Twitter for me. I go to Twitter primarily for professional interaction, and Facebook primarily for personal

Google+ is in this weird place between Facebook and Twitter for me. I go to Twitter primarily for professional interaction, and Facebook primarily for personal interaction. Google on the other hand makes a ton of great services I like to use, but I don't want to curate circles there and I don't want some watered down feed of reddit-like linkbait. Google has done a pretty good job on the no-doubt extremely thorny problem of unifying accounts and multi-account login. I'm reasonably happy with that. I love Gmail, and Hangouts, and Android in general, but Google+ makes me want to blow my brains out every time they try to ram it down my throat. For the hundredth time, I don't want to "find friends" before I join an urgent Hangout I've just been invited to. The worst part is that they sacrifice their core strength to chase an unproven Facebook purely out of fear. Even if Facebook miraculously manages to crack social advertising in a way that eats Google's lunch (and given the questions around the value of Facebook advertising, that is a huge if), there's no hope for Google in trying to beat Facebook on their own terms. Frankly it's been an embarrassment for Google, and I hope they really have killed it as the central focus.