3 ms·

User identity is at the core of Google's long term goal of Google "search" becoming the end all augmented reality AI assistant for humans everywhere. G+ was a h

User identity is at the core of Google's long term goal of Google "search" becoming the end all augmented reality AI assistant for humans everywhere. G+ was a halting step in this direction. If Page really wants people to allow Google to feature creep their entire lives, G will have to wage a PR war to convince people that not only can G be trusted to manage identity, but that "Don't Be Evil" is a primary ideological directive.

Spearchucker 12y ago
It's interesting that no one has made a comparison with Microsoft's identity system (what used to be Passport, became Live and is now "your Microsoft account"). Passport started out well, then tanked, and the Microsoft account today just works across all Microsoft sites - from outlook.com to Windows Phone, Visual Studio, Skype and Windows 8 to Bing. Once the Passport mess settled nothing was really heard about identity at Microsoft again, and yet the little releases keep coming(ADFS 3, e.g.). To me, if Eric Schmidt, Vic, Google+ et al had a failing, it was that of not learning from others' mistakes (and consequent successes). Frankly, given that Kim Cameron works for Microsoft I'm amazed that anyone could use the word identity and not start by looking at how Microsoft does it.
- simplemath 12y ago
  I actually like what G has done with chrome SSO and turning Chrome into the default dashboard for their apps. I've found myself actually using G+ more and more. Rolling Picasa into + is a really good strategy as well -" Oh hey, my GS4 auto - uploaded all these cool photos from last weekend, might as well share them" Ironically enough, I think G+ faced its own identity problem for too long and failed to get critical mass because of it. To me, the increasing convergence of chrome and android is a bigger deal than anything happening with +
  - Spearchucker 12y ago
    I agree with what you say. Still find it amusing that after the real name fiasco Google is left having to regain users' trust, whereas Microsoft did nothing to gain anyone's trust and yet people log into their operating system using a Microsoft account!
    - simplemath 12y ago
      PEBCAK, PEBCAK everywhere...

Spearchucker 12y ago

It's interesting that no one has made a comparison with Microsoft's identity system (what used to be Passport, became Live and is now "your Microsoft account"). Passport started out well, then tanked, and the Microsoft account today just works across all Microsoft sites - from outlook.com to Windows Phone, Visual Studio, Skype and Windows 8 to Bing. Once the Passport mess settled nothing was really heard about identity at Microsoft again, and yet the little releases keep coming(ADFS 3, e.g.). To me, if Eric Schmidt, Vic, Google+ et al had a failing, it was that of not learning from others' mistakes (and consequent successes). Frankly, given that Kim Cameron works for Microsoft I'm amazed that anyone could use the word identity and not start by looking at how Microsoft does it.

simplemath 12y ago
I actually like what G has done with chrome SSO and turning Chrome into the default dashboard for their apps. I've found myself actually using G+ more and more. Rolling Picasa into + is a really good strategy as well -" Oh hey, my GS4 auto - uploaded all these cool photos from last weekend, might as well share them" Ironically enough, I think G+ faced its own identity problem for too long and failed to get critical mass because of it. To me, the increasing convergence of chrome and android is a bigger deal than anything happening with +
- Spearchucker 12y ago
  I agree with what you say. Still find it amusing that after the real name fiasco Google is left having to regain users' trust, whereas Microsoft did nothing to gain anyone's trust and yet people log into their operating system using a Microsoft account!
  - simplemath 12y ago
    PEBCAK, PEBCAK everywhere...