It's not that they should try to be Reddit -- it's that they should try something different. Big companies attack other big companies all time time, and it almo

It's not that they should try to be Reddit -- it's that they should try something different. Big companies attack other big companies all time time, and it almost never works when the attack is head-on at the point of the competitor's greatest strength (things like Android are the exception, not the rule). The best way to attack a competitor is with a product that doesn't initially even look like a competitive offering.