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As TI phrased it in their press release back in 2012, they were focusing on "embedded" instead of "mobile." The way I understood it was that this covered every
by tanzam75 12y ago
As TI phrased it in their press release back in 2012, they were focusing on "embedded" instead of "mobile." The way I understood it was that this covered everything mobile: not just phones, but also tablets.
In any case, TI makes almost all of its money on analog chips. "Embedded processing" was less than 8% of profits in Q1 2014. And that division includes microcontrollers.