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Face recognition is one of those technologies that's seems neat at a glance and mindbogglingly terrifying on closer inspection. It has the potential to sci-fi t
by netcan 13y ago
Face recognition is one of those technologies that's seems neat at a glance and mindbogglingly terrifying on closer inspection. It has the potential to sci-fi the world overnight and it could do it tomorrow night. The algorithm accuracy and enormous comparison DBs are already here.
The effect this can have on commerce, advertising, policing, crime, culture, or a bunch of other things has enough wide reaching effects for a sci fi thriller.
A camera in cahoots with a till in a supermarket could put a face and a name on every purchase. If the camera and the till in cahoots with an advertising billboard in a shopping mall, you have created an offline version of conversion tracking.
Since the supermarket and billboard company are in cahoots, they can compare notes and find a billboard location that gets the supermarket's best customers. If you are seen checking out climbing gear by a camera in cahoots with Facebook, that store can keep outdoor activity products to you in Facebook. Hello offline retargeting.
That's just advertising. Imagine policing. Imagine high school.
- Zigurd 13y ago> It has the potential to sci-fi the world overnight and it could do it tomorrow night. Commerce and government already use face recognition and other machine vision capabilities like license plate recognition to track you. Simple, cheap face recognition would just level the playing field: Was the cop approaching your car written up in /r/bad_cop_no_donut? Is the bureaucrat you are dealing with known to be obstinate?
- netcan 13y agoSure. I said sci fi, not evil sci fi. Commerce and government use face recognition a little. ATM it's at the point of "The 30% of faxes now sent using the internet."