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Last time I checked, and I can see it changing since then, TI decided play the wireless phone game wasn't worth it, but it was still pursuing other mobile marke
by hga 13y ago
Last time I checked, and I can see it changing since then, TI decided play the wireless phone game wasn't worth it, but it was still pursuing other mobile markets, e.g. WiFi SoCs, which at the time were really popular.
Has this changed?
- tanzam75 13y agoAs TI phrased it in their press release back in 2012, they were focusing on "embedded" instead of "mobile." The way I understood it was that this covered everything mobile: not just phones, but also tablets. In any case, TI makes almost all of its money on analog chips. "Embedded processing" was less than 8% of profits in Q1 2014. And that division includes microcontrollers.