I wonder if maybe there's a mis-match in the customer's problem being solved, and the expectations amongst different fragments or groups of customers. I used

I wonder if maybe there's a mis-match in the customer's problem being solved, and the expectations amongst different fragments or groups of customers. I used disparate set pedometers, activity monitors, food and calorie loggers, and it was kind of a pain. But I did use all of those, and I lost more than 100 pounds using those tools, which are important. Others can get by without them. But why make it harder on yourself by having less information? I now have a FitBit Flex -- and most of these tools are in the same site/app/device. It's great! Compared to the old set of tools I had, this is way easier. The difference is that the market fragment of customers that are represented by people like me is that we are serious about fitness, and doing a few clicks or taps isn't so bad. Especially compared to my previous tools of notebooks, spread sheets, and bookmarked websites. Having data every day is not only useful, but also vital. Even one day of eating the wrong things can wipe out several days worth of work I'm serious, I'm determined, and aggressive to meet my goals and those old tools and the new easier tools help me out. A few taps won't stop me! Now that I'm going through these last 15-25 pounds, I need all the help I can get and the challenges I had in the past towards meeting these goals is dwarfed. by new challenges. If you're serious, these tools are useful. If you are more casual, you may not find them so helpful.