Facebook has a pattern of opening the flood gates on new features to gain massive adoption and then closing those flood gates so they can profit from them. Not

Facebook has a pattern of opening the flood gates on new features to gain massive adoption and then closing those flood gates so they can profit from them. Not necessarily an "evil" move on their part, though it is annoying. Remember when apps came out and developers could spam the crap out of their user's walls and message all their user's friends? They let that slide for a while, probably to watch how people adopted the platform, then locked it down once they themselves had locked down tons of app developers on their platform. Likewise with ads initially. You could get away with basically anything at first, running iffy ads to iffy landing pages, cloaking, buying cheap ass likes for fan pages you could then drop affiliate offers onto. They let that slide for a while until marketers became dependent on their platform, then yanked the rug out from under them and made it much harder to get away with any of that stuff.