imagine if instead of typing amazon into the google search box you had to type "site to buy and sell books", and instead of Amazon you got back Half.com Google

imagine if instead of typing amazon into the google search box you had to type "site to buy and sell books", and instead of Amazon you got back Half.com Google did not invent a new way for people to search, they took the way people were used to search and made it return more relevant results. I believed Powerset was bound to fail from the beginning. the problem is when folks search for email, for files on a machine, for files on P2P networks or for web pages on Google they use the same keyword based method. It might certainly be useful to have a semantic search capability for some obscure searches but that would work better as a Google add-on (and with all the engineers Google has in-house if building such a technology was worthwile they would do it).