That's not the only bad math in the article. > ... about 11% of all Americans subscribe to Netflix. Netflix's latest numbers show 35.7 million subscribers, bu

That's not the only bad math in the article. > ... about 11% of all Americans subscribe to Netflix. Netflix's latest numbers show 35.7 million subscribers, but the author is only giving credit for one person per Netflix subscription. With 115 million US households (http://quickfacts.census.gov/qfd/states/00000.html http://quickfacts.census.gov/qfd/states/00000.html), that gives Netflix access to 31% of households.