The lack of any peer-reviewed papers backing up their approach is not a problem at all if professionals invest in that company. They should be able to get the d

The lack of any peer-reviewed papers backing up their approach is not a problem at all if professionals invest in that company. They should be able to get the data from the company and form their own opinion on it. It's a bit different if you crowdsource the whole thing. The individual backers don't have the ability and knowledge to dig as deep to actually judge the validity of the approach. So I can certainly understand that this draws some criticism.