4 ms·

If they want adoption they will have to bring the price of entry level power pc systems down. Also wonder if its a year or two too late. AMD seems to have pick

by dman 13y ago

If they want adoption they will have to bring the price of entry level power pc systems down. Also wonder if its a year or two too late. AMD seems to have picked ARM as their plan B strategy realising that competing with Intel on x86 is hard to do with reasonable margins. Wonder if AMD would have picked POWER if it was available as an alternative a couple of years back.

VonGuard 13y ago
No, they still would have picked ARM. Why? Because every mobile device with uptake uses ARM, and Intel has no play there.
- dman 13y ago
  AMD is not playing in the mobile space with ARM. They realise they are not large enough like Intel to spend their way into the ARM market. ARM is interesting because you have Apple and Qualcomm at the high end, but you also have Mediatek and RockChip at the low end. AMD cant play the "more value for money" in ARM mobile that they do with x86 - because there are already people doing it.
  - higherpurpose 13y ago
    No, but following the disruption innovation theory, ARM should soon work its way up, while it will cannibalize Intel and force it to move increasingly upmarket (servers, etc) to chase profits. Intel is already losing billions subsidizing Atom chips [1], their "real" competitors to ARM chips, to make them at least semi-attractive to OEMs (which will really get the short end of the stick, if they go with Intel anyway, because if they do help Intel succeed, Intel is going to immediately increase prices on them, to turn the division profitable again). ARM chips don't have to "beat" Intel. They just have to become good enough for desktop performance, while costing much less. [1] - http://www.electronicsweekly.com/news/business/intel-lose-1bn-quarter-mobile-year-2014-04/ http://www.electronicsweekly.com/news/business/intel-lose-1b...

4 ms·

If they want adoption they will have to bring the price of entry level power pc systems down. Also wonder if its a year or two too late. AMD seems to have pick

by dman 13y ago

VonGuard 13y ago
No, they still would have picked ARM. Why? Because every mobile device with uptake uses ARM, and Intel has no play there.
- dman 13y ago
  AMD is not playing in the mobile space with ARM. They realise they are not large enough like Intel to spend their way into the ARM market. ARM is interesting because you have Apple and Qualcomm at the high end, but you also have Mediatek and RockChip at the low end. AMD cant play the "more value for money" in ARM mobile that they do with x86 - because there are already people doing it.
  - higherpurpose 13y ago
    No, but following the disruption innovation theory, ARM should soon work its way up, while it will cannibalize Intel and force it to move increasingly upmarket (servers, etc) to chase profits. Intel is already losing billions subsidizing Atom chips [1], their "real" competitors to ARM chips, to make them at least semi-attractive to OEMs (which will really get the short end of the stick, if they go with Intel anyway, because if they do help Intel succeed, Intel is going to immediately increase prices on them, to turn the division profitable again). ARM chips don't have to "beat" Intel. They just have to become good enough for desktop performance, while costing much less. [1] - http://www.electronicsweekly.com/news/business/intel-lose-1bn-quarter-mobile-year-2014-04/ http://www.electronicsweekly.com/news/business/intel-lose-1b...